Be careful of where you go, because there you are…
We love this quote. It begs you to be decisive and courageous about where you want to be and not let infinite choices, random opportunities and imagined fears determine where you eventually end up in life. In short, your actions will leave a mark on this world...so make them count. We started Cambio Roasters with a clear view of the future, a generous spirit and a big dream -- to offer Keurig customers the only people, planet and profit-sharing brand of pods in the system.
Every idea starts with a problem. Ours was simple.
People love their Keurigs, but over 30 million k-cups end up in our landfills every day! Coffee farmers struggle having enough food to feed their families and most companies aren't designed to help their employees thrive.
In addition to ridiculously good coffees, we aspire to do ridiculously good things for the planet, coffee farmers, and for our employees and their families.
For me, after successful decades at the top level of large corporations, including most of the last 10 years as Chief Innovation Officer at Keurig, I felt it was time to permanently transition to the creation of companies that are driven to do good by doing good. I love the notion of using business (rather than government) to solve some of the huge problems the planet and its people face. Thankfully, I've now been able to move my office from the kitchen to the dining room and enjoy my frequent coffee beaks at the driving range. I'm blessed with three amazing children (who are also my best friends) that are currently thriving in Washington DC, Manhattan and Brooklyn.
As co-founder, my passions align perfectly with the Cambio dream. I have always enjoyed putting my marketing, branding and program management skills to work across a variety of small companies and non-profits, consistently driving them forward and growing their customer base. But I'm always the most engaged when the company has a mission bigger than just profits, and when everyone is respected and rewarded for their gifts and efforts. And, as you can imagine, start-ups don't allow for much free time but when I'm not working, you can find me volunteering, or outdoors biking, walking on the beach, tending to my gardens and being a mom/great friend to my two beautiful girls.
Join us on our journey!
Remember the quote at the beginning… We know where we would love to end up - the only pure triple bottom line brand in the system, wrapped in the industry's most compelling consumer experience, and as always, led with love - proving that a new kind of company (people, planet and profit-sharing) can not only survive, it can win! Without all of you, your care for the planet and its people, and your love of life, we'd never be able to make this happen.
Kevin and Ann"Go confidently in the direction of your dreams."
- Henry David Thoreau